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"the only rule is don't be boring and dress cute wherever you go. Life is too short to blend in" -Paris Hilton

Handmade with Luv

Summer Luvin

Summer Luvin

Summer Luvin is a throwback to the Y2K era — a time...

Our story

since i was a little girl, i dreamed of having my own fashion line. i've always been creative - drawing, designing, dreaming. i just needed the right outlet to bring it all to life. Luvlee is that dream. each bead embroidered tank is handmade with luv - no two are exactly the same, and that's the magic. they're personal. playful. made for the girls who get it. the name Luvlee is a little twist on the word"lovely" — inspired by my middle name, Lee, and the idea that the most beautiful things are the ones that feel like you. thank you for being a part of this - it means more than you know.
xo,
Nicole Lee

Luvlee

Beach Brat

Y2K isn't just an aesthetic — it's a feeling.
It's low-rise jeans and lip gloss in your bag. It's beaded jewelry from the corner store, flip phones full of blurry photos, and scribbled hearts on your notebook. It's the first time you felt like you were becoming you.

LUVLEE

Eyes on Me

For me, Y2K means being bold without asking.
Dressing for yourself. Having fun with fashion and never taking it too seriously. It's a little glam, a little bratty, and totally iconic.

LUVLEE

Jam Packed

Luvlee was born from that energy — sweet but confident, handmade but far from simple. Every tank is a nod to that era: playful, personal, and made to stand out.

Wash instructions

  • Turn inside out
  • Place in pillow case or mesh laundry bag
  • Cold water only
  • Delicate cycle
  • Lay flat to dry
  • Handle with Luv